Omarion Studio — Est. 2014, Brooklyn & Lisbon
A boutique brand strategy studio for founders who refuse to look like everyone else.
We build the positioning, narrative, and identity systems behind category-defining consumer brands. For Series A–C founders, CMOs, and DTC operators preparing for a launch, rebrand, or category entry.
The operating record
Receipts, not adjectives.
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14
clients / year
A published cap. The principal works every engagement — no junior handoffs, no overflow roster.
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3.2yrs
avg. tenure
Across the active roster. Most of our growth comes from renewal, not new business.
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41%
lift in unaided recall
Measured six months post-launch across the 2022–2024 client cohort.
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380+
trademarks registered
Zero refusals on substantive grounds. An in-house linguistic and naming team since day one.
As cited by, trusted by
- It's Nice That — March 2023
- Brand New — 2022, 2024
- Eye on Design — 2024
- OFFF Barcelona — Speaker, 2023
Trusted by 60+ founders, including 4 Y Combinator alumni and 2 backed by Forerunner Ventures. 12 brands we positioned have raised a combined $214M post-rebrand.
How we operate
Four commitments, written down so you can hold us to them.
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01
Founder-led since 2014.
Omarion Reyes, formerly strategy lead at Wieden+Kennedy Portland, is on every project — from the first whiteboarding session to the final wordmark approval. A studio of seven; the principal named and accountable.
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02
Capped at 14 clients a year.
The policy is published on this site. It is a feature, not a marketing tactic — the cap exists so the founder's attention isn't diluted across a roster of 40.
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03
Positioning leads. Identity follows.
We do not take logo-only briefs. The strategic thesis comes first; the visual system is engineered from it. That is why seven brands we've shipped now sell inside Sephora, Erewhon, or Goop.
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04
Measured, not promised.
Median client NPS of 74 across the past three years. 92% renewal rate on multi-phase engagements. We publish the operating numbers because anonymous "team of experts" framing is a red flag.
A note from the principal
Most brand work fails before the designer opens a file. It fails in the positioning — in the lazy assumption that a "modern" type system and a confident tone of voice can substitute for a real point of view. We exist for the founders who already know that a brand is a strategic instrument, not a coat of paint. If that is you, we should talk.
— Omarion Reyes, Founder & Strategy Lead
The next step
A 90-minute diagnostic. $1,500, credited toward any retainer.
Before we propose work, we sit with you for ninety minutes — founder-to-founder — to map the positioning, identify the gaps, and decide whether we are the right studio for the engagement. No deck, no junior team. If we proceed, the diagnostic fee is credited in full.
Or write directly: [email protected] · +1 (212) 555-0148 · 68 Jay Street, Suite 412, Brooklyn, NY 11201
